A local service-based business approached The Falcon Ads with rising ad costs and inconsistent lead flow from their existing Google Ads campaigns.
Our team restructured the entire account with high-intent keyword groups, better ad copy, tailored ad extensions and fresh landing pages optimized for conversions.
Within weeks, we reduced cost per lead, increased conversion rate, and created a scalable campaign structure that could handle more budget without wasting spend.
We grouped keywords by intent, matched ad copy to search terms, and used device bidding, locations and schedules to focus budget where it actually converts. This reduced wasted clicks and improved overall return on ad spend.
We designed ad-specific landing pages, simplified forms, improved trust signals and added clear CTAs. Combined with A/B testing, this helped turn more paid clicks into qualified enquiries without increasing the ad budget.
The Falcon Ads acts as an extension of our clients’ marketing teams. We don’t just “run ads” – we take full ownership of strategy, execution and reporting, so you always know where your budget is going and what results you’re getting.
Reduced cost per lead by optimizing keywords, ads and landing pages for high-intent searches.
Scaled Google Ads while maintaining profitable ROAS with smart bidding and remarketing.
Brought in high-quality student enquiries with tightly targeted search and display campaigns.
Stop guessing and start growing. The Falcon Ads helps you get more leads and sales from every rupee you spend on Google Ads.
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